Multichannel Commerce A Consumer Perspective on the Integration of Physical and Electronic Channels /

• Main Author: Trenz, Manuel (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Progress in IS,
• Subjects: Business.; Marketing.; Production management.; Information technology.; Business > Data processing.; Sales management.; E-commerce.; Business and Management.; IT in Business.; e-Commerce/e-business.; Sales/Distribution.; Operations Management.

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online...