Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation /

• Main Authors: Ramdorai, Aditi (Author), Herstatt, Cornelius (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: India Studies in Business and Economics,
• Subjects: Business.; Management.; Industrial management.; Globalization.; Markets.; Health care management.; Health services administration.; Social policy.; Health economics.; Medical economics.; Business and Management.; Health Care Management.; Health Economics.; Emerging Markets/Globalization.; Innovation/Technology Management.; Social Policy.

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian h...