Frugal Innovation in Healthcare How Targeting Low-Income Markets Leads to Disruptive Innovation /

• Κύριοι συγγραφείς: Ramdorai, Aditi (Συγγραφέας), Herstatt, Cornelius (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: India Studies in Business and Economics,
• Θέματα: Business.; Management.; Industrial management.; Globalization.; Markets.; Health care management.; Health services administration.; Social policy.; Health economics.; Medical economics.; Business and Management.; Health Care Management.; Health Economics.; Emerging Markets/Globalization.; Innovation/Technology Management.; Social Policy.

This book focuses on how companies are innovating with regard to the Bottom-of-the-Pyramid (BOP) − the lowest socio-economic segment, and the organizational conditions they need to be successful. The authors use several examples of disruptive innovations for this market, particularly in the Indian h...