Social Commerce Marketing, Technology and Management /

• Κύριοι συγγραφείς: Turban, Efraim (Συγγραφέας), Strauss, Judy (Συγγραφέας), Lai, Linda (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Marketing.; Operations research.; Decision making.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.; Operation Research/Decision Theory.

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective...