Social Commerce Marketing, Technology and Management /

• Main Authors: Turban, Efraim (Author), Strauss, Judy (Author), Lai, Linda (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Edition: 1st ed. 2016.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Marketing.; Operations research.; Decision making.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.; Operation Research/Decision Theory.

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective...

Table of Contents:

• Introduction to Social Commerce
• Tools and Platforms for Social Commerce
• Supporting Theories and Concepts for Social Commerce
• Marketing Communications in Social Media
• Customer Engagement and Metrics
• Social Shopping: Concepts, Benefits, and Models
• Social Customer Service and CRM Contents
• The Social Enterprise: From Recruiting to problem Solving and Collaboration
• Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
• Strategy and Performance Management in Social Commerce
• Implementing Social Commerce Systems.