Social Commerce Marketing, Technology and Management /

• Κύριοι συγγραφείς: Turban, Efraim (Συγγραφέας), Strauss, Judy (Συγγραφέας), Lai, Linda (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Springer Texts in Business and Economics,
• Θέματα: Business.; Marketing.; Operations research.; Decision making.; Information technology.; Business > Data processing.; Business and Management.; IT in Business.; Operation Research/Decision Theory.

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone elective...

Πίνακας περιεχομένων:

• Introduction to Social Commerce
• Tools and Platforms for Social Commerce
• Supporting Theories and Concepts for Social Commerce
• Marketing Communications in Social Media
• Customer Engagement and Metrics
• Social Shopping: Concepts, Benefits, and Models
• Social Customer Service and CRM Contents
• The Social Enterprise: From Recruiting to problem Solving and Collaboration
• Innovative Social Commerce Applications: From Social Government to Entertainment and Gaming
• Strategy and Performance Management in Social Commerce
• Implementing Social Commerce Systems.