Market Entry into the USA Why European Companies Fail and How to Succeed /

• Κύριοι συγγραφείς: Drews, Ralf (Συγγραφέας), Lamson, Melissa (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Έκδοση: 1st ed. 2016.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Market research.; Leadership.; Management.; Business and Management.; Business Strategy/Leadership.; Cultural Management.; Market Research/Competitive Intelligence.

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these...