Market Entry into the USA Why European Companies Fail and How to Succeed /

Market Entry into the USA Why European Companies Fail and How to Succeed /

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind these...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	Drews, Ralf (Συγγραφέας), Lamson, Melissa (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2016.
Έκδοση:	1st ed. 2016.
Σειρά:	Management for Professionals,
Θέματα:	Business. Marketing. Market research. Leadership. Management. Business and Management. Business Strategy/Leadership. Cultural Management. Market Research/Competitive Intelligence.
Διαθέσιμο Online:	Full Text via HEAL-Link

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