Proceedings of the 1997 World Marketing Congress

• Corporate Author: SpringerLink (Online service)
• Other Authors: Sidin, Samsinar MD (Editor), Manrai, Ajay K. (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Subjects: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing mana...