Proceedings of the 1997 World Marketing Congress

Proceedings of the 1997 World Marketing Congress

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing mana...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Sidin, Samsinar MD (Επιμελητής έκδοσης), Manrai, Ajay K. (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Σειρά:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Θέματα:	Business. Marketing. Leadership. Sales management. Business and Management. Business Strategy/Leadership. Sales/Distribution.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

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Marketing in Transition: Scarcity, Globalism, & Sustainability Proceedings of the 2009 World Marketing Congress /
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Thriving in a New World Economy Proceedings of the 2012 World Marketing Congress/Cultural Perspectives in Marketing Conference /
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Global Perspectives in Marketing for the 21st Century Proceedings of the 1999 World Marketing Congress /
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Minority Marketing: Issues and Prospects Proceedings of the 1987 Minority Marketing Congress /
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Marketing Challenges in a Turbulent Business Environment Proceedings of the 2014 Academy of Marketing Science (AMS) World Marketing Congress /
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Minority Marketing: Research Perspectives for the 1990s Proceedings of the 1993 Minority Marketing Congress /
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Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing Proceedings of the 2013 World Marketing Congress /
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Revolution in Marketing: Market Driving Changes Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference /
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Proceedings of the 1988 International Conference of Services Marketing
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Proceedings of the 1999 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1994 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1988 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1991 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1987 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1989 Academy of Marketing Science (AMS) Annual Conference
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Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference
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Creating and Delivering Value in Marketing Proceedings of the 2003 Academy of Marketing Science (AMS) Annual Conference /
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Marketing Horizons: A 1980's Perspective Proceedings of the 1980 Academy of Marketing Science (AMS) Annual Conference /
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