Proceedings of the 1997 World Marketing Congress

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Sidin, Samsinar MD (Επιμελητής έκδοσης), Manrai, Ajay K. (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
• Θέματα: Business.; Marketing.; Leadership.; Sales management.; Business and Management.; Business Strategy/Leadership.; Sales/Distribution.

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpar, Malaysia. The focus of the conference and the enclosed papers is on marketing thought and practices from a global perspective. This volume presents papers on various topics including marketing mana...

Πίνακας περιεχομένων:

• Channels of Distribution
• Consumer Behavior and Consumer Marketing
• Multicultural Marketing
• Communication and Promotion Strategy
• Cross-Cultural Marketing
• Current Issues in European Marketing
• Marketing Research
• Green Marketing/Environmental
• Product Strategy, Innovation and Technology
• Marketing Education
• International Marketing
• Panel Session: Family Decision Making: Cultural Differences in Asian Pacific Families
• Marketing in Asia Pacific
• Services Marketing
• Marketing Model
• Marketing Strategy
• Retailing
• Sales Management, Business to Business and Relationship Marketing
• Panel Session: “Marketing of Antiques and Collectibles”
• Ethics and Social Responsibility
• Quality of Life Marketing
• Pricing Strategy
• Entrepreneurship.