Customer Value Generation in Banking The Zurich Model of Customer-Centricity /

• Κύριοι συγγραφείς: Auge-Dickhut, Stefanie (Συγγραφέας), Koye, Bernhard (Συγγραφέας), Liebetrau, Axel (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Management for Professionals,
• Θέματα: Finance.; Corporate governance.; Organization.; Planning.; Finance, general.; Corporate Governance.

The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment a...

Πίνακας περιεχομένων:

• New Rules: The Drivers of Future-Viable Banking
• From Classic Business Models to a Customer-Centred Banking Architecture
• Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz)
• Guidelines for Future-Viable Business Models.