Transformational Sales Making a Difference with Strategic Customers /

Transformational Sales Making a Difference with Strategic Customers /

Inspired by a new, transformative era in human and business relations, this book provides a unique perspective on the business transformation that results from the collaboration between suppliers and their strategic customers. It is all about guiding organizational change and business transformation...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Dingena, Marian (Author), Pfoertsch, Waldemar (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Edition:1st ed. 2016.
Subjects:
Business.
Marketing.
Leadership.
Sales management.
Engineering economics.
Engineering economy.
Business and Management.
Business Strategy/Leadership.
Sales/Distribution.
Engineering Economics, Organization, Logistics, Marketing.
Online Access:Full Text via HEAL-Link

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ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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