Social Influence and Sustainable Consumption

• Main Author: Goldsmith, Elizabeth B. (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Series: International Series on Consumer Science,
• Subjects: Social sciences.; Economics.; Management science.; Families.; Families > Social aspects.; Industrial psychology.; Social Sciences.; Family.; Industrial, Organisational and Economic Psychology.; Economics, general.

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core compo...