Social Influence and Sustainable Consumption

• Κύριος συγγραφέας: Goldsmith, Elizabeth B. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2015.
• Σειρά: International Series on Consumer Science,
• Θέματα: Social sciences.; Economics.; Management science.; Families.; Families > Social aspects.; Industrial psychology.; Social Sciences.; Family.; Industrial, Organisational and Economic Psychology.; Economics, general.

This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core compo...