Social Influence and Sustainable Consumption
This forward-looking volume examines the role of social influence--including social media--in creating and fostering sustainable consumer behavior. Using the concepts behind social influence theory as a launching point, it describes humans' need for social networks and identifies the core compo...
Κύριος συγγραφέας: | |
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Συγγραφή απο Οργανισμό/Αρχή: | |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2015.
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Σειρά: | International Series on Consumer Science,
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Introduction
- I. Social Influence
- Introduction to Social Influence.-Social Influence History and Theories
- Values, Attitudes, Goals, and Motivation.-Communication and Social Media
- II. Consumption
- What We Buy and Who We Listen To: The Science of Consumption
- Decision Making and Problem Solving
- Households: Productivity and Consumption
- III. Sustainability
- Social Influence and Sustainable Behavior
- Sustainably Managing Resources of the Built Environment
- Influencing Behavior: Four Strategies.