Social Media Management Technologies and Strategies for Creating Business Value /

• Main Author: Van Looy, Amy (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Marketing.; Industrial management.; Personnel management.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; Media Management.; IT in Business.; e-Commerce/e-business.; Human Resource Management.

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...