Social Media Management Technologies and Strategies for Creating Business Value /

• Main Author: Van Looy, Amy (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Marketing.; Industrial management.; Personnel management.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; Media Management.; IT in Business.; e-Commerce/e-business.; Human Resource Management.
• Physical Description: XIX, 250 p. 69 illus. online resource.
• ISBN: 9783319219905
• ISSN: 2192-4333

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer branding, e-recruiting, search engine optimization, social mining, sentiment analysis, crowdfunding, and legal and ethical issues.