Social Media Management Technologies and Strategies for Creating Business Value /

• Main Author: Van Looy, Amy (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: Springer Texts in Business and Economics,
• Subjects: Business.; Marketing.; Industrial management.; Personnel management.; Information technology.; Business > Data processing.; E-commerce.; Business and Management.; Media Management.; IT in Business.; e-Commerce/e-business.; Human Resource Management.

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely mult...

Table of Contents:

• Introduction
• Definitions, Social Media Types and Tools
• Social media Strategy and Return on Investment
• Online Advertising and Viral Campaigns
• Social Customer Relationship Management
• Search Engine Optimization
• Sentiment Analysis and Opinion Mining (Business Intelligence)
• Social Network Data and Predictive Mining (Business Intelligence)
• e-Recruitment
• Crowdfunding
• Legal and Ethical Issues in Social Media
• Wrap-up.