Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /

• Κύριος συγγραφέας: Vukanović, Zvezdan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Media Business and Innovation
• Θέματα: Business.; Industrial management.; Entrepreneurship.; Globalization.; Markets.; Industrial organization.; International economics.; Communication.; Sociology.; Mass media.; Business and Management.; Media Management.; Media Research.; Emerging Markets/Globalization.; Industrial Organization.; International Economics.

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...