Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...
Κύριος συγγραφέας: | Vukanović, Zvezdan (Συγγραφέας) |
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Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2016.
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Σειρά: | Media Business and Innovation
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Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
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