Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /
This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Series: | Media Business and Innovation
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| Online Access: | Full Text via HEAL-Link |
