Foreign Direct Investment Inflows Into the South East European Media Market Towards a Hybrid Business Model /

• Κύριος συγγραφέας: Vukanović, Zvezdan (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Media Business and Innovation
• Θέματα: Business.; Industrial management.; Entrepreneurship.; Globalization.; Markets.; Industrial organization.; International economics.; Communication.; Sociology.; Mass media.; Business and Management.; Media Management.; Media Research.; Emerging Markets/Globalization.; Industrial Organization.; International Economics.

This book offers a strategic analysis of current and future perspectives of Foreign Direct Investment (FDI) inflows into the South East European media market. The author develops a hybrid FDI business model strategy to guide media companies wishing to more effectively position and leverage their med...

Πίνακας περιεχομένων:

• Preface.-1 Introduction
• 2 Business Model Research Agenda Positioning: Conceptual Frameworks, Functions, Benefits, Rationale, Dynamics, Performance, and Economic Feasibility
• 3 Framing Current Business Model Innovation Research Agenda
• 4 The Paradigm Shift: From Static to Evolutionary/Dynamic/Transformational/Network/Modular/Dynamic Business Model Concept
• 5 The Conceptual Foundation, Common Motivation, Major Benefits/Disadvantages and Importance of FDI on Economic Growth and Development
• 6 An Evolutionary Conceptual and Multidisciplinary Frameworks, Principles and Criteria for FDI Inflows Determinants
• 7 A Multi-Dimensional Codifying of FDI Technological and Productivity Spillover Absorption Capacity and Threshold Effects
• 8 Economic Profiles and perspectives of FDI Inflows to SEECs Media Markets: Multiple Case Study Research.