The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /

• Κύριος συγγραφέας: Saavedra, Claudio A. (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Marketing.; Leadership.; Management.; Industrial management.; Business and Management.; Innovation/Technology Management.; Business Strategy/Leadership.

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sal...