The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /
This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sal...
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| Format: | Electronic eBook |
| Language: | English |
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Cham :
Springer International Publishing : Imprint: Springer,
2016.
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| Series: | Management for Professionals,
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| Online Access: | Full Text via HEAL-Link |
