The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /

The Marketing Challenge for Industrial Companies Advanced Concepts and Practices /

This book discusses the differences between consumer marketing and industrial marketing, as well as the challenges faced when putting each into practice. It identifies important distinctions in terms of product functionality, market research concepts and techniques, market segmentation, pricing, sal...

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Bibliographic Details
Main Author: Saavedra, Claudio A. (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
Series:Management for Professionals,
Subjects:
Business.
Marketing.
Leadership.
Management.
Industrial management.
Business and Management.
Innovation/Technology Management.
Business Strategy/Leadership.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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