International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Arora, Anshu Saxena (Επιμελητής έκδοσης), Bacouel-Jentjens, Sabine (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016.
• Σειρά: International Marketing and Management Research
• Θέματα: Business.; Marketing.; Production management.; Business logistics.; Globalization.; Markets.; Business and Management.; Production.; Supply Chain Management.; Emerging Markets/Globalization.

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational pe...