International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Arora, Anshu Saxena (Editor), Bacouel-Jentjens, Sabine (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016.
• Series: International Marketing and Management Research
• Subjects: Business.; Marketing.; Production management.; Business logistics.; Globalization.; Markets.; Business and Management.; Production.; Supply Chain Management.; Emerging Markets/Globalization.

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational pe...