International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Arora, Anshu Saxena (Επιμελητής έκδοσης), Bacouel-Jentjens, Sabine (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016.
• Σειρά: International Marketing and Management Research
• Θέματα: Business.; Marketing.; Production management.; Business logistics.; Globalization.; Markets.; Business and Management.; Production.; Supply Chain Management.; Emerging Markets/Globalization.

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational pe...

Πίνακας περιεχομένων:

• Part 1: Manufacturing
• 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage
• Part 2: Marketing
• 2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding
• 3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study
• Part 3: Economy
• 4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo
• Part 4 Education
• 5. Accreditation in a French Business School from the Student Perspective
• Part 5: Growth
• 6. Amazon Pays to Quit!
• 7. Power Tools for Gold - Doing or Not Doing Business with North Korea?- 8. To sell or not to sell? The Financial and Socio-Emotional Dilemma of the Ownership Decision in the Family Business.