International Fragmentation Impacts and Prospects for Manufacturing, Marketing, Economy, and Growth /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Arora, Anshu Saxena (Editor), Bacouel-Jentjens, Sabine (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2016.
• Series: International Marketing and Management Research
• Subjects: Business.; Marketing.; Production management.; Business logistics.; Globalization.; Markets.; Business and Management.; Production.; Supply Chain Management.; Emerging Markets/Globalization.

This book addresses the increased fragmentation and internationalization of production. It explores how concurrent business transformations in manufacturing and marketing impact global and developing economies, and how supply chain initiatives and information sharing impact overall organizational pe...

Table of Contents:

• Part 1: Manufacturing
• 1. Indian Small Manufacturing Firms: Achieving Competitive Advantage
• Part 2: Marketing
• 2. Should The Devil Wear Prada? Analyzing Consumers’ Responses to Luxury Branding
• 3. The Influence of Culture on Leader-Member Exchange and Job Satisfaction of Subordinates: A Vietnamese Study
• Part 3: Economy
• 4. The Growing Economic Role of China in Africa: The Case of the Democratic Republic of Congo
• Part 4 Education
• 5. Accreditation in a French Business School from the Student Perspective
• Part 5: Growth
• 6. Amazon Pays to Quit!
• 7. Power Tools for Gold - Doing or Not Doing Business with North Korea?- 8. To sell or not to sell? The Financial and Socio-Emotional Dilemma of the Ownership Decision in the Family Business.