Mind Genomics A Guide to Data-Driven Marketing Strategy /

• Main Authors: Milutinovic, Veljko (Author), Salom, Jakob (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2016.
• Series: SpringerBriefs in Business,
• Subjects: Business.; Marketing.; Data mining.; Behavioral sciences.; Behavioral economics.; Business and Management.; Data Mining and Knowledge Discovery.; Behavioral Sciences.; Behavioral/Experimental Economics.

In this book, the authors describe how Mind Genomics works - a revolutionary marketing method that combines the three sciences of Mathematics, Psychology, and Economics - in a masterful way. Mind Genomics helps the seller of products and services to know what people are thinking about them before on...

Table of Contents:

• Introduction to Basic Concepts of Mind Genomics
• Research Challenges
• Case Studies
• The Infrastructure Framework for Mind Genomics
• An Efficient Technological Support for Mind Genomics
• Conclusions.