New Luxury Management Creating and Managing Sustainable Value Across the Organization /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Rigaud-Lacresse, Emmanuelle (Επιμελητής έκδοσης), Pini, Fabrizio Maria (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Σειρά: Palgrave Advances in Luxury
• Θέματα: Business.; Marketing.; Leadership.; Organization.; Planning.; Business logistics.; Business and Management.; Supply Chain Management.; Business Strategy/Leadership.

Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies found throug...

Πίνακας περιεχομένων:

• Introduction (Fabrizio Maria Pini and Emmanuelle Rigaud-Lacresse)
• Luxury as a Construct: An Evolutionary Perspective (Alessandro Brun)
• Part One: Discovering Luxury
• Luxury Dynamics (Emmanuelle Rigaud-Lacresse)
• Global Organisational Leadership for Luxury Companies (Karina Jensen)
• Financial Reporting and Communication in the Luxury Industry (Laurent Hervé)
• Part Two: Key Assets and Competencies for Value Creation in the Luxury Company
• A Narrative Approach to Luxury Brands (Fabrizio Maria Pini)
• Financial Valuation for Luxury Brands (Maria Ruiz Garcia)
• Brand as a legal asset for luxury companies: brand power (André Caroline, Arnaud Fournier)
• Know-how, skills and competencies as knowledge assets for luxury companies (Fabien Seraidarian, Ruxanda Kmiec)
• Luxury and Prime Locations (Stephan Fourneau)
• Part Three: Key Processes for Value Creation in Luxury Companies
• Managing the Creative Process (Paola Bertola, Chiara Colombi, Federica Vacca)
• Supply Chain Management in the Luxury Industry (Alessandro Brun)
• Creating a Seamless Experience for Luxury Consumers Integrating Online and Offline Communication (Fabrizio Maria Pini, Valeria Pelleschi)
• Part Four: Growth for Value Creation in Luxury Industries
• Growth Archetypes in Luxury Companies (Emmanuelle Rigaud-Lacresse, Seraidarian Fabien)
• Integration of Mergers and Acquisitions in Fashion and Luxury Industry (Barbara Quaquarelli)
• International Retailing and Growth Paths (Cecilia Castelli, Antonella Moretto).