Out-thinking Organizational Communications The Impact of Digital Transformation /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Klewes, Joachim (Editor), Popp, Dirk (Editor), Rost-Hein, Manuela (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Management for Professionals,
• Subjects: Business.; Public relations.; Leadership.; Management.; Industrial management.; Communication.; Business and Management.; Corporate Communication/Public Relations.; Communication Studies.; Business Strategy/Leadership.; Innovation/Technology Management.

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, ind...