Out-thinking Organizational Communications The Impact of Digital Transformation /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Klewes, Joachim (Επιμελητής έκδοσης), Popp, Dirk (Επιμελητής έκδοσης), Rost-Hein, Manuela (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Public relations.; Leadership.; Management.; Industrial management.; Communication.; Business and Management.; Corporate Communication/Public Relations.; Communication Studies.; Business Strategy/Leadership.; Innovation/Technology Management.

This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy, ind...