The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /

The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty. The model introduced assumes that online markets have led to a redefinition of the concepts of loyalty and shopping scripts as a way to reduce custome...

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Bibliographic Details
Main Authors: Del Giudice, Manlio (Author), Della Peruta, Maria Rosaria (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Series:Palgrave Studies in Democracy, Innovation, and Entrepreneurship for Growth
Subjects:
Business.
Customer relations > Management.
Management.
Industrial management.
Economic history.
Business and Management.
Customer Relationship Management.
Innovation/Technology Management.
Economic History.
Online Access:Full Text via HEAL-Link

Internet

Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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