Lead Market India Key Elements and Corporate Perspectives for Frugal Innovations /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Herstatt, Cornelius (Επιμελητής έκδοσης), Tiwari, Rajnish (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: India Studies in Business and Economics,
• Θέματα: Business.; Leadership.; Management.; Industrial management.; Globalization.; Markets.; Economic policy.; Business and Management.; Innovation/Technology Management.; Emerging Markets/Globalization.; Business Strategy/Leadership.; R & D/Technology Policy.

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...