Lead Market India Key Elements and Corporate Perspectives for Frugal Innovations /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Herstatt, Cornelius (Editor), Tiwari, Rajnish (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: India Studies in Business and Economics,
• Subjects: Business.; Leadership.; Management.; Industrial management.; Globalization.; Markets.; Economic policy.; Business and Management.; Innovation/Technology Management.; Emerging Markets/Globalization.; Business Strategy/Leadership.; R & D/Technology Policy.

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...