Lead Market India Key Elements and Corporate Perspectives for Frugal Innovations /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Herstatt, Cornelius (Επιμελητής έκδοσης), Tiwari, Rajnish (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: India Studies in Business and Economics,
• Θέματα: Business.; Leadership.; Management.; Industrial management.; Globalization.; Markets.; Economic policy.; Business and Management.; Innovation/Technology Management.; Emerging Markets/Globalization.; Business Strategy/Leadership.; R & D/Technology Policy.
• Φυσική περιγραφή: XI, 254 p. 54 illus. online resource.
• ISBN: 9783319463926
• ISSN: 2198-0012

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.