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03948nam a22005535i 4500 |
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978-3-319-46392-6 |
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DE-He213 |
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20161128195707.0 |
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cr nn 008mamaa |
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161128s2017 gw | s |||| 0|eng d |
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|a 9783319463926
|9 978-3-319-46392-6
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|a 10.1007/978-3-319-46392-6
|2 doi
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|a 658.514
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|a Lead Market India
|h [electronic resource] :
|b Key Elements and Corporate Perspectives for Frugal Innovations /
|c edited by Cornelius Herstatt, Rajnish Tiwari.
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|a Cham :
|b Springer International Publishing :
|b Imprint: Springer,
|c 2017.
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| 300 |
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|a XI, 254 p. 54 illus.
|b online resource.
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|a text
|b txt
|2 rdacontent
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|a computer
|b c
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|a online resource
|b cr
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|a text file
|b PDF
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|a India Studies in Business and Economics,
|x 2198-0012
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|a Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume -- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications -- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence? -- Chapter 4 Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India -- Chapter 5 Consumer Innovation in the poor versus rich world – Some Differences and Similarities -- Chapter 6 Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations -- Chapter 7 Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India -- Chapter 8 Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations -- Chapter 9 India’s Electronic Voting Machines: Social Construction of a Controversy Surrounding a Frugal Innovation -- Chapter 10 Renewable Energy in India: Policies, Trends and Foreign Direct Investments in Research and Development -- Chapter 11 Commercial Vehicle Industry in India: An Investigation of the Innovation and Business Trends (2000-2015).
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|a India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.
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| 650 |
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|a Business.
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| 650 |
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|a Leadership.
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| 650 |
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|a Management.
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| 650 |
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|a Industrial management.
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|a Globalization.
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|a Markets.
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|a Economic policy.
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4 |
|a Business and Management.
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| 650 |
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4 |
|a Innovation/Technology Management.
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| 650 |
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4 |
|a Emerging Markets/Globalization.
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| 650 |
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4 |
|a Business Strategy/Leadership.
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| 650 |
2 |
4 |
|a R & D/Technology Policy.
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| 700 |
1 |
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|a Herstatt, Cornelius.
|e editor.
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| 700 |
1 |
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|a Tiwari, Rajnish.
|e editor.
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| 710 |
2 |
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|a SpringerLink (Online service)
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0 |
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|t Springer eBooks
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| 776 |
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8 |
|i Printed edition:
|z 9783319463902
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| 830 |
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|a India Studies in Business and Economics,
|x 2198-0012
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| 856 |
4 |
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|u http://dx.doi.org/10.1007/978-3-319-46392-6
|z Full Text via HEAL-Link
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| 912 |
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|a ZDB-2-BUM
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| 950 |
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|a Business and Management (Springer-41169)
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