Lead Market India Key Elements and Corporate Perspectives for Frugal Innovations /
India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic bo...
| Συγγραφή απο Οργανισμό/Αρχή: | |
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| Άλλοι συγγραφείς: | , |
| Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
| Γλώσσα: | English |
| Έκδοση: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
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| Σειρά: | India Studies in Business and Economics,
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| Θέματα: | |
| Διαθέσιμο Online: | Full Text via HEAL-Link |
Πίνακας περιεχομένων:
- Chapter 1 India’s Emergence as a Lead Market for Frugal Innovations: An Introduction to the Theme and to the Contributed Volume
- Chapter 2 Frugal Innovation: An Assessment of Scholarly Discourse, Trends and Potential Societal Implications
- Chapter 3 Frugality in Indian Context: What Makes India a Lead Market for Affordable Excellence?
- Chapter 4 Emerging Patterns of Grassroots Innovations: Results of a Conceptual Study Based on Selected Cases from India
- Chapter 5 Consumer Innovation in the poor versus rich world – Some Differences and Similarities
- Chapter 6 Lessons from low-cost healthcare innovations for the Base-of the Pyramid markets: How incumbents can systematically create disruptive innovations
- Chapter 7 Developing Frugal Innovations with Inventive Analogies: Preliminary Evidence from Innovations in India
- Chapter 8 Made in India for the World: An Empirical Investigation into Novelty and Nature of Innovations
- Chapter 9 India’s Electronic Voting Machines: Social Construction of a Controversy Surrounding a Frugal Innovation
- Chapter 10 Renewable Energy in India: Policies, Trends and Foreign Direct Investments in Research and Development
- Chapter 11 Commercial Vehicle Industry in India: An Investigation of the Innovation and Business Trends (2000-2015).
