Marketing Renewable Energy Concepts, Business Models and Cases /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Herbes, Carsten (Επιμελητής έκδοσης), Friege, Christian (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Management for Professionals,
• Θέματα: Business.; Renewable energy resources.; Energy policy.; Energy and state.; Marketing.; Renewable energy sources.; Alternate energy sources.; Green energy industries.; Business and Management.; Energy Policy, Economics and Management.; Renewable and Green Energy.
• Φυσική περιγραφή: XIII, 397 p. 131 illus., 20 illus. in color. online resource.
• ISBN: 9783319464275
• ISSN: 2192-8096

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.