Marketing Renewable Energy Concepts, Business Models and Cases /

• Corporate Author: SpringerLink (Online service)
• Other Authors: Herbes, Carsten (Editor), Friege, Christian (Editor)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Management for Professionals,
• Subjects: Business.; Renewable energy resources.; Energy policy.; Energy and state.; Marketing.; Renewable energy sources.; Alternate energy sources.; Green energy industries.; Business and Management.; Energy Policy, Economics and Management.; Renewable and Green Energy.
• Physical Description: XIII, 397 p. 131 illus., 20 illus. in color. online resource.
• ISBN: 9783319464275
• ISSN: 2192-8096

This book answers questions such as: How do you market green electricity or bio-methane? What is the right price for renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers contributions from leading researchers and respected practitioners. Employing an easy-to-follow, clearly structured format, it combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for renewable energies and new business models from different countries.