Older Tourist Behavior and Marketing Tools

• Main Author: Vigolo, Vania (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Tourism, Hospitality & Event Management,
• Subjects: Business.; Internet marketing.; Information technology.; Business > Data processing.; Tourism.; Management.; Aging.; Business and Management.; Tourism Management.; Online Marketing/Social Media.; Sociology of Family, Youth and Aging.; IT in Business.

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...