Older Tourist Behavior and Marketing Tools

• Κύριος συγγραφέας: Vigolo, Vania (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Tourism, Hospitality & Event Management,
• Θέματα: Business.; Internet marketing.; Information technology.; Business > Data processing.; Tourism.; Management.; Aging.; Business and Management.; Tourism Management.; Online Marketing/Social Media.; Sociology of Family, Youth and Aging.; IT in Business.

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...