Older Tourist Behavior and Marketing Tools
This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...
| Main Author: | Vigolo, Vania (Author) |
|---|---|
| Corporate Author: | SpringerLink (Online service) |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Springer,
2017.
|
| Series: | Tourism, Hospitality & Event Management,
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
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