Older Tourist Behavior and Marketing Tools

• Κύριος συγγραφέας: Vigolo, Vania (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Tourism, Hospitality & Event Management,
• Θέματα: Business.; Internet marketing.; Information technology.; Business > Data processing.; Tourism.; Management.; Aging.; Business and Management.; Tourism Management.; Online Marketing/Social Media.; Sociology of Family, Youth and Aging.; IT in Business.

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first of...

Πίνακας περιεχομένων:

• Part I Defining the older tourist market
• 1 Population aging: challenges and opportunities for the tourism industry
• 2 Segmentation approaches to older tourists
• Part II Older tourist behavior: the demand-side perspective
• 3 Older tourists' travel planning behavior
• 4 Information and Communication Technologies: impacts on older tourists’ behavior
• 5 Hospitality and older tourists: a focus on accommodation choices
• Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies
• 7 Strategic and operational marketing tools for older tourists.