Neuroscience in Information Systems Research Applying Knowledge of Brain Functionality Without Neuroscience Tools /

• Κύριοι συγγραφείς: Riedl, René (Συγγραφέας), Davis, Fred D. (Συγγραφέας), Banker, Rajiv (Συγγραφέας), H. Kenning, Peter (Συγγραφέας)
• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Σειρά: Lecture Notes in Information Systems and Organisation, 21
• Θέματα: Business.; Management information systems.; Neurosciences.; Computers.; Business and Management.; Business Information Systems.; Information Systems and Communication Service.; Industrial and Organizational Psychology.

This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field, it pre...