Neuroscience in Information Systems Research Applying Knowledge of Brain Functionality Without Neuroscience Tools /

• Main Authors: Riedl, René (Author), Davis, Fred D. (Author), Banker, Rajiv (Author), H. Kenning, Peter (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2017.
• Series: Lecture Notes in Information Systems and Organisation, 21
• Subjects: Business.; Management information systems.; Neurosciences.; Computers.; Business and Management.; Business Information Systems.; Information Systems and Communication Service.; Industrial and Organizational Psychology.

This book shows how information systems (IS) scholars can effectively apply neuroscience expertise in ways that do not require neuroscience tools. However, the approach described here is intended to complement neuroscience tools, not to supplant them. Written by leading scholars in the field, it pre...