Brand Fans Lessons from the World's Greatest Sporting Brands /

Brand Fans Lessons from the World's Greatest Sporting Brands /

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices,...

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Bibliographic Details
Main Authors: Smith, Aaron C.T (Author), Stavros, Constantino (Author), Westberg, Kate (Author)
Corporate Author: SpringerLink (Online service)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Subjects:
Business.
Market research.
Customer relations > Management.
Sports > Economic aspects.
Business and Management.
Customer Relationship Management.
Market Research/Competitive Intelligence.
Sports Economics.
Online Access:Full Text via HEAL-Link

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Full Text via HEAL-Link

ΒΚΠ - Πατρα: ALFd

Holdings details from ΒΚΠ - Πατρα: ALFd
Call Number: 330.01 BAU
Copy 1 Available

ΒΚΠ - Πατρα: BSC

Holdings details from ΒΚΠ - Πατρα: BSC
Call Number: 330.01 BAU
Copy 2 Available
Copy 3 Available

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