Travel Marketing, Tourism Economics and the Airline Product An Introduction to Theory and Practice /

• Main Author: Camilleri, Mark Anthony (Author, http://id.loc.gov/vocabulary/relators/aut)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Springer, 2018.
• Edition: 1st ed. 2018.
• Series: Tourism, Hospitality & Event Management,
• Subjects: Tourism.; Management.; Marketing.; Communication.; Tourism Management.; Media and Communication.

This book provides a comprehensive introduction to travel marketing, tourism economics and the airline product. At the same time, it provides an overview on the political, socio-economic, environmental and technological impacts of tourism and its related sectors. This publication covers both theory...

Table of Contents:

• Part 1: An Introduction to Travel Marketing
• Part 2: Tourism Economics
• Part 3: The Airline Product.