Advances in Luxury Brand Management

Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand management. Covering the segmen...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Άλλοι συγγραφείς:	Kapferer, Jean-Noël (Επιμελητής έκδοσης), Kernstock, Joachim (Επιμελητής έκδοσης), Brexendorf, Tim Oliver (Επιμελητής έκδοσης), Powell, Shaun M. (Επιμελητής έκδοσης)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Σειρά:	Journal of Brand Management: Advanced Collections
Θέματα:	Business. Market research. Customer relations > Management. Business and Management. Branding. Consumer Behavior. Market Research/Competitive Intelligence. Customer Relationship Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

Παρόμοια τεκμήρια

Advances in Chinese Brand Management
Έκδοση: (2017)

Luxury Selling Lessons from the world of luxury in selling high quality goods and services to high value clients /
ανά: Srun, Francis
Έκδοση: (2017)

Brand Fans Lessons from the World's Greatest Sporting Brands /
ανά: Smith, Aaron C.T, κ.ά.
Έκδοση: (2017)

Energy Branding Harnessing Consumer Power /
ανά: Larsen, Friðrik
Έκδοση: (2017)

Competitive Advantage of Customer Centricity
ανά: Parniangtong, Sathit
Έκδοση: (2017)

Return of the Hustle The Art of Marketing with Music /
ανά: Sheinkop, Eric
Έκδοση: (2016)

Marketing and Customer Loyalty The Extra Step Approach /
ανά: Cavallone, Mauro
Έκδοση: (2017)

The Customer is NOT Always Right? Marketing Orientationsin a Dynamic Business World Proceedings of the 2011 World Marketing Congress /
Έκδοση: (2017)

The wallet allocation rule : winning the battle for share /
ανά: Keiningham, Timothy L.
Έκδοση: (2015)

Advances in Corporate Branding
Έκδοση: (2017)

Customer-centric marketing : building relationships and creating advocates in the age of the consumer /
ανά: Cundari, Aldo
Έκδοση: (2015)

The Relationship Marketer Rethinking Strategic Relationship Marketing /
ανά: Hougaard, Søren, κ.ά.
Έκδοση: (2009)

The Right Sensory Mix Targeting Consumer Product Development Scientifically /
ανά: Derval, Diana
Έκδοση: (2010)

Brand Hate Navigating Consumer Negativity in the Digital World /
ανά: Kucuk, S. Umit
Έκδοση: (2016)

Extending the Business Network Approach New Territories, New Technologies, New Terms /
Έκδοση: (2016)

The New Luxury Experience Creating the Ultimate Customer Experience /
ανά: Batat, Wided, κ.ά.
Έκδοση: (2019)

Customer Engagement Marketing
Έκδοση: (2018)

Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)

From Customer Retention to a Holistic Stakeholder Management System Living a Vision /
ανά: Huber, Margit, κ.ά.
Έκδοση: (2008)

Marketing at the Confluence between Entertainment and Analytics Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2017)

Creating Marketing Magic and Innovative Future Marketing Trends Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference /
Έκδοση: (2017)

The Trust Factor Negotiating in SMARTnership /
ανά: Jensen, Keld
Έκδοση: (2013)

Customer's new voice : extreme relevancy and experience through volunteered customer information /
ανά: McKean, John, 1956-
Έκδοση: (2015)

Delivering effective social customer service : how to redefine the way you manage customer experience and your corporate reputation /
ανά: Blunt, Carolyn, 1976-
Έκδοση: (2013)

Complaint Management and Channel Choice An Analysis of Customer Perceptions /
ανά: Garding, Stefan, κ.ά.
Έκδοση: (2015)

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
ανά: Kastner, Olga Louisa
Έκδοση: (2014)

Customer Experience Management Rebooted Are you an Experience brand or an Efficiency brand? /
ανά: Walden, Steven
Έκδοση: (2017)

Finding New Ways to Engage and Satisfy Global Customers Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) /
Έκδοση: (2019)

Outsourcing and Offshoring Business Services
Έκδοση: (2017)

The Experience Logic as a New Perspective for Marketing Management From Theory to Practical Applications in Different Sectors /
Έκδοση: (2018)

Intercultural Service Encounters Cross-cultural Interactions and Service Quality /
ανά: Sharma, Piyush, κ.ά.
Έκδοση: (2019)

Creating and managing superior customer value
Έκδοση: (2008)

The Silver Market Phenomenon Marketing and Innovation in the Aging Society /
Έκδοση: (2011)

The Satisfaction of Change How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes /
ανά: Del Giudice, Manlio, κ.ά.
Έκδοση: (2017)

Market Your Way to Growth : 8 Ways to Win.
ανά: Kotler, Philip
Έκδοση: (2012)

The rise of the platform marketer : performance marketing with Google, Facebook, and Twitter, plus the latest high-growth digital advertising platforms /
ανά: Dempster, Craig
Έκδοση: (2015)

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
ανά: Gross, Philip
Έκδοση: (2015)

Statistical methods in customer relationship management /
ανά: Kumar, V., 1957-
Έκδοση: (2012)

Brand Hate Navigating Consumer Negativity in the Digital World /
ανά: Kucuk, S. Umit, κ.ά.
Έκδοση: (2019)

X : the experience when business meets design /
ανά: Solis, Brian
Έκδοση: (2015)

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