The Social Organisation of Marketing A Figurational Approach to People, Organisations, and Markets /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Connolly, John (Επιμελητής έκδοσης), Dolan, Paddy (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Marketing.; Globalization.; Markets.; Social responsibility of business.; Mass media.; Communication.; Social sciences in mass media.; Business and Management.; Media Sociology.; Emerging Markets/Globalization.; Corporate Social Responsibility.; Cross-Cultural Management.

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...