The Social Organisation of Marketing A Figurational Approach to People, Organisations, and Markets /

• Συγγραφή απο Οργανισμό/Αρχή: SpringerLink (Online service)
• Άλλοι συγγραφείς: Connolly, John (Επιμελητής έκδοσης), Dolan, Paddy (Επιμελητής έκδοσης)
• Μορφή: Ηλεκτρονική πηγή Ηλ. βιβλίο
• Γλώσσα: English
• Έκδοση: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Θέματα: Business.; Marketing.; Globalization.; Markets.; Social responsibility of business.; Mass media.; Communication.; Social sciences in mass media.; Business and Management.; Media Sociology.; Emerging Markets/Globalization.; Corporate Social Responsibility.; Cross-Cultural Management.

The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them. Drawing on the figurational-sociological approach associated with Norbert Elias the contributors explain how various markets...

Πίνακας περιεχομένων:

• Chapter 1. The Social Organisation of Marketing: An Introduction; John Connolly and Paddy Dolan
• Chapter 2. Wine and China: Making Sense of an Emerging Market with Figurational Sociology; Jennifer Smith Maguire
• Chapter 3. Figurational Dynamics and the Function of Advertising at Arthur Guiness & Sons Ltd: 1876-1960; John Connolly
• Chapter 4. Unintentional social consequences of disorganised marketing of Corporate Social Responsibility: Figurational insights from the oil and gas sector in Africa; Stephen Vertigans
• Chapter 5. Organisational Dynamics and the Role of the Child in Markets ; Paddy Dolan
• Chapter 6. Ballet for the Sun King: Power, Talent and Organisation; John Lever and Stephen Swailes
• Chapter 7. "Friends and Followers": The Social Organisation of Firms' Online Communities; Ad van Iterson and Johanna Richter
• Chapter 8. Organisations and American Collective Self-Understanding; Stephen Mennell
• Chapter 9. Figurational theory: Moving from description and technological empiricism to empirical- theoretical explanations; John Connolly and Paddy Dolan.