Value in a Digital World How to assess business models and measure value in a digital world /

• Main Authors: López Lubián, Francisco J. (Author), Esteves, José (Author)
• Corporate Author: SpringerLink (Online service)
• Format: Electronic eBook
• Language: English
• Published: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
• Subjects: Business.; Internet marketing.; Knowledge management.; Business and Management.; Online Marketing/Social Media.; Knowledge Management.

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable asse...