Value in a Digital World How to assess business models and measure value in a digital world /

Value in a Digital World How to assess business models and measure value in a digital world /

An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable asse...

Πλήρης περιγραφή

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριοι συγγραφείς:	López Lubián, Francisco J. (Συγγραφέας), Esteves, José (Συγγραφέας)
Συγγραφή απο Οργανισμό/Αρχή:	SpringerLink (Online service)
Μορφή:	Ηλεκτρονική πηγή Ηλ. βιβλίο
Γλώσσα:	English
Έκδοση:	Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2017.
Θέματα:	Business. Internet marketing. Knowledge management. Business and Management. Online Marketing/Social Media. Knowledge Management.
Διαθέσιμο Online:	Full Text via HEAL-Link

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