Value in a Digital World How to assess business models and measure value in a digital world /
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable asse...
| Main Authors: | López Lubián, Francisco J. (Author), Esteves, José (Author) |
|---|---|
| Corporate Author: | SpringerLink (Online service) |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
|
| Subjects: | |
| Online Access: | Full Text via HEAL-Link |
Similar Items
-
Brand Hate Navigating Consumer Negativity in the Digital World /
by: Kucuk, S. Umit
Published: (2016) -
The Reputation Economy Understanding Knowledge Work in Digital Society /
by: Gandini, Alessandro
Published: (2016) -
Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
Published: (2016) -
Marketing Communication Policies
by: Busch, Rainer, et al.
Published: (2007) -
Introduction to Google Analytics A Guide for Absolute Beginners /
by: Kelsey, Todd
Published: (2017)