Value in a Digital World How to assess business models and measure value in a digital world /
An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable asse...
Κύριοι συγγραφείς: | López Lubián, Francisco J. (Συγγραφέας), Esteves, José (Συγγραφέας) |
---|---|
Συγγραφή απο Οργανισμό/Αρχή: | SpringerLink (Online service) |
Μορφή: | Ηλεκτρονική πηγή Ηλ. βιβλίο |
Γλώσσα: | English |
Έκδοση: |
Cham :
Springer International Publishing : Imprint: Palgrave Macmillan,
2017.
|
Θέματα: | |
Διαθέσιμο Online: | Full Text via HEAL-Link |
Παρόμοια τεκμήρια
-
The Reputation Economy Understanding Knowledge Work in Digital Society /
ανά: Gandini, Alessandro
Έκδοση: (2016) -
Brand Hate Navigating Consumer Negativity in the Digital World /
ανά: Kucuk, S. Umit
Έκδοση: (2016) -
Marketing Communication Policies
ανά: Busch, Rainer, κ.ά.
Έκδοση: (2007) -
Introduction to Google Analytics A Guide for Absolute Beginners /
ανά: Kelsey, Todd
Έκδοση: (2017) -
Rediscovering the Essentiality of Marketing Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress /
Έκδοση: (2016)